W Hotels & Resorts are a luxury hotel chain owned by Starwood Hotels & Resorts Worldwide that is generally marketed toward a younger crowd

 

THE ASK

The new W Hotel in Singapore began hosting “Endless Summer” parties each weekend. Teaming up with local online fashion retailer Gnossem to host an outdoor fashion show coinciding with their next party, they wanted to engage further with the young party community in celebrating the island good-life and getting people more excited about their brand.

 

THE TASK

BoomBoom produced and directed a fashion film to capture this collaboration, and got young professionals living in Singapore excited about the W-Hotel venue. The goal was to convey Sunshine, Fashion and the feel-good exuberance of youth, presented through a 60s surf Americana palette. This internet film was featured on the web, social media and YouTube.