Style Tribute is the leading Asian marketplace for pre-loved designer fashion.

 

THE ASK

For the global launch of their first collection, StyleTribute needed to make a powerful visual statement about their products to their new customer base.

 

THE TASK

BoomBoom put together a visceral photoshoot that emphasized the beauty, regality and old world charm of StyleTribute’s high end couture products, and then presented it through an adventurous and approachable figure that represented today’s young modern woman. This campaign showed accessible high couture for the independant working woman. The content was used across their web, print and social media.