Mangiatutto is a restaurant group that owns and operates many F&B establishments in the Asia region. Well-known restaurants in Singapore include Cuguni Club Street and Sole Pomodoro Sentosa.

 

THE ASK

The Group was looking to revitalize their image across all its restaurant sub-brands to something more fresh and colorful, and to evoke the Mediterranean ‘joy of eating’ and ‘way of life’ for its potential customers. This included content for its menus, advertising, and websites. In particular, they wanted to highlight and convey the vibe of their new Sentosa location and generate interest from the community.

 

THE TASK

BoomBoom helped the group achieve a consistent visual identity and look/feel of its content across multiple websites. This included:

1) enticing re-shoots of all their dishes to better capture their handmade labor of love,

2) vivid location imagery using a sunny Mediterranean color palette, and

3) Print & Screen advertising content.