PHOTO / EDITORIAL / ART DIRECTION
L’Autre Chose is a leading high-end retailer of bags, shoes, and clothing, owned by the Italian group Boccaccini SPA.
For the launch of its new shoe collection, L’Autre Chose was looking for stimulating content for their magazine and web ads. This needed to adhere to the company identity, which was playful and colorful pieces, inspired by French bohemian romance. In addition, the company needed to showcase their latest clothing collections for their international buyers and clients.
BoomBoom art-directed and shot the products:
1) For the shoe collection, the shoes were portrayed as playful and colorful characters interacting with each other in unique scenarios. Physically inert, but suggestive of the soul and life within each shoe.
2) For the clothing collection, BoomBoom curated the most visually impactful pieces and created a high-gloss Lookbook with appropriately cast models. It succeeded in portraying the bohemian-chic style of the clothing, and was distributed to all buyers and clients globally.