YOLO

YOLO, is a new healthy fast food concept, located in the Icon Village in Tanjong Pagar, Singapore.  They plan to open 6 more outlets across the city.

 

THE ASK

YOLO is about healthy living and goal setting, and the joy of tasty food cooked with very freshest and highest quality ingredients.  YOLO wanted to capture this mantra in the location, menu items and management.

 

THE TASK

BoomBoom delivered photo imagery that illustrated the uniqueness of the space, the personality of its founder, and the delicious menu items.  The content was used across their web, print and social media.

PHOTO / EDITORIAL / POST PRODUCTION