Gnossem is a leading global online store that sells fashion products made by independent designers.

 

THE ASK

In 2013, Gnossem launched its first shoe collection, researched and hand-picked by its style team. These exquisite Italian-made shoes came from the same factories as leading brands like Prada & Gucci, but were priced in the middle-end. Gnossem wanted to convey the beauty of these shoes and generate excitement among its customers.

 

THE TASK

BoomBoom produced and directed a fashion film to signal the launch. It needed to be sensual and edgy, feminine and tough, and evoke rock n roll and Italia. The film was launched on the Gnossem website, Social media, YouTube channels, and displayed on loop during promotional events, generating significant buzz.