One Altitude is a luxury dining, nightlife and entertainment venue located in the heart of Singapore with unparalleled views of the city.

 

THE ASK

To promote the launch of their new nightclub which coincided with the 2015 Singapore Formula 1 Grand Prix, One Altitude needed advertising banners and promotional materials that played on the glitzy theme of Formula 1 and the experience that One Altitude had to offer its patrons.

 

THE TASK

BoomBoom art directed and photographed an outdoor shoot with multiple models and luxury sports cars.  These banners were displayed prominently on Orchard Road during the weeks preceeding and during Formula 1.

 

In addition, BoomBoom art directed (set design/lighting) and photographed the One Altitude staff for promotional materials and online advertising.