The Singapore Tourism Board is responsible for promoting Singapore as a top global vacation destination, and Honeycombers is an online lifestyle platform which publishes guides on the latest attractions, shopping, and restaurants in Singapore.

 

THE ASK

In partnership with Honeycombers, the Singapore Tourism Board wanted to pusblish a quarterly city guide with inside recommendations for people, places, events, nightlife, dining.  The STB wanted front covers that captured the soul of Singapore in a new way that inspired the idea of fun, youth and edginess.

 

THE TASK 

Under BoomBoom's creative direction, we styled the local celebrities hand-picked by Honeycombers, identified the most inspiring locations, and shot and delivered numerous front page photos for the most recent issues.